Articles on Marketing

People are constantly changing how they consume content, so naturally how we market to them will change too. Voice assistants have been the latest way that technology has changed the marketing landsc

Emotional content. its what entices people. Brands are realizing that content made to make you feel, ultimately makes you buy. Terry O'Reilly explains how tapping into your audience's emotions is the

"Imitation is the sincerest form of flattery", the age old saying that can go a very long way when closing a deal, negotiating terms, or even in extracting information. Jonah Berger explains how simp

General Ulysses S. Grant tried to crack the Vicksburg city defense for over a year. Multiple attempts later, he finally broke through. Persistance was his key, and after exhausting all traditional op

Many companies struggle to build excellent content centers due to a variety of reasons. Mitch Joel explains his 7 steps to building a content hub to ensure it reaches a level that excels above others

How does cognitive computing help marketers succeed in this age of evolving expections? there are many ways cognitive technologies can help marketers. 

Marketing 101: Adopt a customer mindset. Of course its is easier said than done, but Ann Handley shares one simple way to adopt it.

The Art of Marketing conference came to Toronto on June 14th featuring five incredible though leaders. Here are the Key takeaways from the funny yet insightful presentation by Avinash Kaushik

For many brands, the struggle lies in developing mobile experiences that are equal to their website. What should they do? Sit out mobile and wait for Virtual Reality? When developing businesses to le

What is the current problem with Social media and businesses? Complaints are NEVER answered. If you want to retain customers with great customer service & experience, you cannot just be fast, you

Is there a perfect formula to mine and draw accurate conculsions about consumer behavior? All evidence points towards a combination of both datamining and Small Data. More companies have started comb

The Art of Marketing came to Toronto on April 3rd, 2017. Here are the summaries of the presentations featuring Ann Handley, Ron Tite, Jonah Berger, Ryan Holiday, Terry O'Reilly and Troy Carter.