Articles on Marketing

In our MBA-saturated culture, strategy-based thinking tends to overshadow design- and idea-based thinking. Wary of the big idea...

Here are the key takeaways from each speaker at The Art of Marketing in Toronto and their visual summaries drawn by Carolyn Ellis. 

We are always learning, or at the very least, should always strive to be learning. The pace of today’s industry doesn’t allow us to slow down. Marketers can’t...

If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the...

Should you ever give away your services (or products) for free? This has been an on-going discussion in the speaking community. And recently I found that...

Nothing worth doing is without a collection of awesome myths. The original intent is lovely. “Here’s something that works, come follow me!” The problem with myths is...

When a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from...

3 weeks ago we had all of our belongings boxed and shipped from Boston to Florida. The movers still haven’t arrived and we don’t know...

Marketing is one of the fastest changing aspects of business. It’s all about figuring out the value of what you offer and how you could communicate that to the specific people who...

What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you...

The only way to wring more value out of your content is to understand the intricate connection between your content and your strategy. Now, don’t hit the back button just yet...

I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I’m convinced I’m not alone. There are lots of customers who...