Articles on Marketing

“The sun never sets on planet cool...” Since hearing KISS rockstar and marketing mega-mogul utter these words at The Art of Marketing in Toronto... 

Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...

Facebook’s new workplace collaboration tool might not offer anything new, but its billion-plus user base makes it a threat that competitors can’t ignore...

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying...

Okay, I know that title of this article may seem like a harsh way to make a point, but things have changed a bit. There was a time when marketing was...

Closing remarks by Ron Tite based on the speakers from The Art of Marketing in Montreal in 2014.

Every customer interaction is an opportunity to not just make a customer happy but to create a moment worth talking about. Kick your usual...

Retargeting has taken the advertising world by storm. No longer do advertisers have to hope that an audience they want will be found at a particular...

Social media allows brands to start conversations, but are they conversations worth starting? It seems like nearly every ad closes with an invitation...

Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement direct marketing programs or improve...

Shiny New Object Syndrome. It’s hard to resist. We, as businesspeople, often focus on the newest things, the latest and the greatest...