Articles on Marketing

Hint: It should be you. Why do so many strategies fail? The examples are almost endless: In the past months alone we've seen the sad stories unfold at Kodak...

Brining together some of the marketing industry's most notable leaders, our sold out conference featured Biz Stone, David Usher, Randi Zuckerberg...

We all have an image in our mind's eye of the perfect time and space to do our creative work. An amazing studio overlooking the ocean with the...

When you reach for your cell phone, though you are unprovoked by a beep or a hum, you are a slave of biology, and of our modern-day dependency on...

In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product...

At a recent The Art of Marketing event in Toronto, I had the pleasure of sharing the stage with luminaries like Martin Lindstrom (author of...

Those "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions...

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the...

The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve heard of Gen X, Gen Y and more, but what is...

Few of the opportunities today present as many advantages to the next generation of entrepreneurs as the big shift from paid to earned media. To clarify...

After FarmVille, I think QR codes win the prize for my most ranted about topic when I'm speaking. They are the perfect example of a bright and shiny...

Walmart might move in down the street and under-price you, but they can't take away your story. The stories of three small businesses might help you...