Videos on Marketing

Well, it depends on the company. I obviously live in tech, for the last nine years all I've really known is software and technology startups...

The idea of remarkable is widely misunderstood. You don’t get to decide what is remarkable the market gets to decide what is remarkable and what...

I actually think that the Chief Information Officer, in principle should or could be in charge but I don’t think it’s going to happen because they do sit in isolation. In fact, what...

So let’s take a look at this topic from two angles. First, from the consumer angle. I hate to tell you that every trace you leave behind you will not just...

Well my principle is to do something which is not illegal. I basically would do my daily routine as everyone would ask me to do but then I would have a pocket of...

Well if I were you I would probably consider doing a combination of big data and what I call small data. Really big data is, of course, an accumulation of...

The difference between art and science is really that art is based on science, in my opinion. The science is creating the foundation of insight which...

For me, privacy is a huge issue. I want everyone to step up and become a guardian for ethics. Why? Because at the end of the day if you're messing up with ethics...

Shopping has changed a lot over the years. I think in the old days it was an exciting thing going on, perhaps it was even entertaining, but now it’s become a routine...

I think what the marketing world needs to get ready for is a much more active public. I think consumer’s expectations have risen in recent years and along...

To me it’s interesting because we live in a technology-fueled world and I think a lot of the excitement and the hype is around data and social...

The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign that...