Videos on Marketing

I think corporations have a really hard time. I speak to a lot of consumer packaged-goods marketers and I have some good friends who are that and...

We talk about authenticity a lot and I think that is very key. I think we need to think about how to showcase who we are, our values, what we’re...

The most influential marketing campaign that I’ve seen was one of the great unsung marketing campaigns of the 80s which was the campaign...

I think the characteristics that make for great marketing is deeply understanding whatever you’re trying to sell and deeply understanding why...

I think today in the world that we live in social media, you know social media is just a word of mouth jet stream – it’s just really important to create marketing that is worth talking ab

I think with social media people can see through it because they’re right there having an engagement with you. So if you’re not transparent, if...

This is a weird answer, but I think one of the most influential marketing campaigns I’ve ever seen is the campaign for literacy. So I have two...

One of our proudest innovations is our laundry detergent. Laundry is a really, really challenging category. It’s essentially dominated by a handful...

Revenue is always going to be a challenge and so if that’s one of those things that does in fact keep small business owners up at night you...

Brands can use social media to break through the clutter because it’s an equalizer and gives you a chance to put something out there that’s seen...

The Art of Marketing has dramatically changed ever since social media has become so dominant in marketing and now it’s very hard to distinguish...

You can use your current base to get feedback, you can do it to test the marketplace. You’ve got to just trust the consumer. I tell people all...