Videos on Marketing

I think this idea of audience development is kind of new in some ways. For many, many years marketers have tried to build a community or get...

One of the struggles of a communicator is the internal pressures of what is being demanded that you convey. You’ve got your boss saying...

Customer engagement is something that’s certainly an important factor. A lot of people think in terms of, when we talk about things...

The first thing to consider in your marketing is strategy. A lot of people say that and a lot of people get that, but it’s amazing how few...

The art of marketing is when you have empathy for the audience that you’re talking to. It’s part art, but I think it’s actually part science...

With the advent of the mobile device being something that’s in everybody’s pocket, one of the things that we wanted to tap into was...

I think when you say “the art of marketing” and then combating it with the science of marketing is that it’s a little bit of both. The science...

What I think is the art of marketing today is really a combination of things. I think it used to be how we stand out from the crowd and...

We all like to play. You could find yourself walking down a sidewalk and counting how many lines you don’t step on. It’s a part...

I created Duct Tape Marketing really as a way to solve my greatest frustration. I was going and working with small business owners as a...

Now the second book actually has the word awesome in it because I use it so much in my life and in my talks and my business so it’s the...

To be a leader in a marketing organization really hasn’t changed. Great leaders create a group of individuals around them that know that...