Being a mall business is very different from being a large business. You don’t have a lot of resources; you don’t have a lot of manpower; you’re really sort of...

There’s a big difference between sticking with a brand and being stuck with one.  If your customers aren’t happy with your brand but they stay with you because...

More doesn't scale forever. Why are we so bad at engaging with this obvious truth? In Malcolm's new book, he points out that our expectation is that...

Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...

In the book we have six key steps: research evidence-based principles that people can apply in their everyday life so take one and the first one in the book...

Let’s think for a minute about Ferraris or Porsches; you can look at those cars if you are a car aficionado and say that that car is a work of art, that car makes me...

I think it’s so important to continue your learning really throughout your career, certainly even throughout your life, because the world we’re living in...

I think the key to being remarkable is first understand your idea: what are you selling in the first place? What is that thing? What’s the key aspect...

It’s interesting to think about marketing as an art. And I do agree that there’s a good bit of art to it – some creativity, but there’s also a lot of science. We don’t..

What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but...

Here’s the standard social media cycle: 1. Get outrageously excited about social. 2. Rush into a social strategy headlong. 3. Lots of tweeting, facebooking...

Seth Godin, marketing guru and bestselling author of countless business books including Linchpin and Purple Cow, recently spoke with us at "The...

Keep Things in Perspective Sometimes social media can ignite a firestorm, which has devastating, career-ending consequences. But most of the time...

Is personal quantification the next evolution of the Big Data revolution? And is our addiction to analytics leading us astray? Three weeks ago, at...

In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mills CMO Mark Addicks once commented...