A major grocer was surprised to learn that a 50 percent off promotion on a popular cereal brand, which increased its Stock Keeping Unit...

The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...

In any emotional connection, there’s a lot of people who will throw their hands up and go “Well you’re a marketer, you want to...

Adversperience, the most recently identified genre in the Art of Marketing, is the convergence of Advertising and Experiential...

Canada’s #1 Marketing conference: The Art of Marketing Presented by IBM returned to Toronto on May 28th featuring five...

Every company is struggling to nail down their core target group. If only they could define it, life--or at least business...

Marketers used to have enough budget and enough control to get their job done. It was sort of “shut up and advertise this” and they worked...

Never Eat Alone was much more than my story. What seemed to me to be my unique and zealous drive to connect and succeed as a poor kid in a...

We’re all a little bit geeky these days. Every time we turn around, there seems to be a new digital platform that will build community, connect us with...

Even illiterate and preliterate generations could pass on their culture, their beliefs, their morals, and their laws and it stayed completely...

The on-going digitization of everyday life is providing the world of marketing with numerous emerging opportunities to interact with...

There’s always this kind of weird tension between sales and marketing; where you know sales can blame marketing for not bringing the...

The key insight behind Contagious is that word of mouth isn’t luck, it’s not chance and it’s not magic. We all know that word of mouth is really effective, but to...

Are marketers the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where...