Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...

Marketers all want to generate word-of-mouth. But we sometimes forget that this inherently means giving up control.  We need to remember that advocates are...

The difference between art and science is really that art is based on science, in my opinion. The science is creating the foundation of insight which...

Let’s think for a minute about Ferraris or Porsches; you can look at those cars if you are a car aficionado and say that that car is a work of art, that car makes me...

For me, privacy is a huge issue. I want everyone to step up and become a guardian for ethics. Why? Because at the end of the day if you're messing up with ethics...

I think corporations have a really hard time. I speak to a lot of consumer packaged-goods marketers and I have some good friends who are that and...

I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I’m convinced I’m not alone. There are lots of customers who...

If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the...

Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...

In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who...

Shopping has changed a lot over the years. I think in the old days it was an exciting thing going on, perhaps it was even entertaining, but now it’s become a routine...

We’re all a little bit geeky these days. Every time we turn around, there seems to be a new digital platform that will build community, connect us with...

Change your mentality towards the ROI of social media The use of social media by marketers is put under the same scrutiny of any marketing...

I think maybe more customers have the ability to come and go and find information about organizations. To find out who’s good and who’s bad and all...