Great Brands Aim For Customers' Hearts, Not Their Wallets
There’s a big difference between sticking with a brand and being stuck with one. If your customers aren’t happy with your brand but they stay with you because...
There’s a big difference between sticking with a brand and being stuck with one. If your customers aren’t happy with your brand but they stay with you because...
Despite being famously grammar-challenged, Master Yoda has a thing or two to teach us about being a powerful presenter. No, it’s not sharing...
More doesn't scale forever. Why are we so bad at engaging with this obvious truth? In Malcolm's new book, he points out that our expectation is that...
Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...
In recent years Stanford University's BioDesign program has sent teams of engineering, business, and medical students into hospitals, hoping to identify medical...
Have you ever seen one of Frank Gehry’s buildings? They catch your eyes with their unusual contours and their unique materials. Gehry has been dubbed by...
The room got quiet. It was 4:49PM on Sunday, August 5th, and Usain Bolt was about to compete the 100m Final. The starting gun fired, and I couldn’t...
What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but...
Porter Gale, former Vice President of Virgin America started the morning off speaking to her bestselling book: Your Network is Your Net Worth: Unlocking...
Who’s been a positive influence in your life? What are the qualities and characteristics you would use to describe that person? What kind of impact...
Here’s the standard social media cycle: 1. Get outrageously excited about social. 2. Rush into a social strategy headlong. 3. Lots of tweeting, facebooking...
Visual thinking is the future of business problem solving. Using our innate ability to see – both with our eyes and our mind’s eye – gives us entirely new...