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In recent years Stanford University's BioDesign program has sent teams of engineering, business, and medical students into hospitals, hoping to identify medical...

Knowing the bathroom, eating, and cleanliness habits of consumers can make or break a campaign. Question is: How far are you willing to go? How...

Marketers were simply responsible for creating a demand for their products or services. Someone else took care of the consumer relationship pre or post...

Marketers all want to generate word-of-mouth. But we sometimes forget that this inherently means giving up control.  We need to remember that advocates are...

"So...tell me what you are NOT good at? What do you need to do better?" The trick question in the interview. Does everyone lie? I certainly used to lie when...

A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are...

I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I’m convinced I’m not alone. There are lots of customers who...

If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the...

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...

Vancouver was buzzing about The Art of Marketing conference on March 19, 2014. The event returned with a very anticipated line up featuring some...

In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who...

Facebook recently wrapped up a promotion tour designed to lure U.S. publishers to deliver their news feeds to Facebook. Since Facebook’s 1.4 billion...