What is #GoodBusy?

For me the whole campaign and the concept of good busy is about being smart busy. A lot of us in our lives are always dealing with the urgent, but it’s not always important and so it’s a matter of prioritizing and getting to work in a way that I call smart busy or good busy.

One of the most important things I’ve done in the context of evolving from just scrambling and busy to being good busy was batch processing my social media and batch processing my emails and by that I mean I’ll stop for an hour in the morning and an hour in the afternoon.

But when you allow things like social media and your email connections to be continuously tied into you - yes you’re important and yes every client is important, but nobody can’t wait that half a day and you are far more efficient when you batch process.

Productivity for me is about having a clear set of goals so that you can then set your priorities and then focus on those goals because without priorities without goals your day is just going to be scattered and you’ll never be good busy.