Popular Videos on Marketing

To be a leader in a marketing organization really hasn’t changed. Great leaders create a group of individuals around them that know that...

Now the second book actually has the word awesome in it because I use it so much in my life and in my talks and my business so it’s the...

Well my principle is to do something which is not illegal. I basically would do my daily routine as everyone would ask me to do but then I would have a pocket of...

With the advent of the mobile device being something that’s in everybody’s pocket, one of the things that we wanted to tap into was...

I think today in the world that we live in social media, you know social media is just a word of mouth jet stream – it’s just really important to create marketing that is worth talking ab

I think this idea of audience development is kind of new in some ways. For many, many years marketers have tried to build a community or get...

One of the struggles of a communicator is the internal pressures of what is being demanded that you convey. You’ve got your boss saying...

The art of marketing is when you have empathy for the audience that you’re talking to. It’s part art, but I think it’s actually part science...

Seth Godin, marketing guru and bestselling author of countless business books including Linchpin and Purple Cow, recently spoke with us at "The...

The difference between art and science is really that art is based on science, in my opinion. The science is creating the foundation of insight which...

Let’s think for a minute about Ferraris or Porsches; you can look at those cars if you are a car aficionado and say that that car is a work of art, that car makes me...

For me, privacy is a huge issue. I want everyone to step up and become a guardian for ethics. Why? Because at the end of the day if you're messing up with ethics...