10-10-10: A Life-Transforming Idea

As a transformative new approach to decision-making, 10-10-10 is a tool for reclaiming your life. The process is clear, straightforward, and transparent. All it takes to begin are three simple questions: When faced with a complex dilemma, stop and ask, "What will the consequences of my options be in 10 minutes, 10 months, and 10 years?" Yet the outcomes are illuminating, and seldom predictable.

Sound simple? Not quite. Drawing 10-10-10 moments from her own life and the lives of others, Welch provides the tools to tease apart our deepest goals and values, candidly face our fears and dreams, and rid ourselves of angst, frustration and regret.

10-10-10’s applicability is uniquely broad. From college students to busy mothers to senior business executives, from artists to government administrators to entrepreneurs, 10-10-10 has shown its effectiveness in decisions large and small, routine and radical, changing lives for the better at home, in love, at work, and in friendship.

Readers of O magazine discovered this pragmatic and innovative idea when Suzy Welch first introduced it in her regular column. Now, in this immensely useful and revelatory book, she fully explains the power of 10-10-10, a transformative idea that can replace chaos with consistency, guilt with joy, and confusion with clarity.