Dan Levy
Not everyone works in sales, but we’re pretty much all salespeople. That’s the message of Daniel H. Pink’s latest book, To Sell Is Human. We spoke to the bestselling author about what this means for brands and individuals.
You talk a lot in the book about the need to design better products and systems that take into account human limitations. Are you generally positive about the role of technology and branded products in making us behave more rationally? Am I generally optimistic? Not really about brands.