Follow our speakers for The Art of Marketing #Vancouver @AriannaHuff @ScooterBraun @J1Berger @MethodGuy @JohnGerzema @TomFishburne #TheArtOf
The Art of Marketing, presented by Microsoft Dynamics, returned to Vancouver this passed September with a star-studded line-up. Excitement was in the air the days leading up to the conference and on the day of the event with a record amount of online interactions from our fans and delegates!
You're Fantastic #Vancouver!! Our conference hashtag (#TheArtOf) is trending nation-wide! Ready for a fantastic day to begin!!
Eric Ryan, the Co-Founder and Chief Brand Architect at Method Products, was first to take the stage - delighting attendees with a talk on branding and innovation. Ryan advocated product experiences, asking marketers to go beyond satisfying customer's rational needs by trying to design experiences that touch them on an emotional level.
Marketing words to live by from @methodguy: "Everyone loves a good story." Don't forget the simple truths. #TheArtOf
Viral Marketing Expert and New York Times Bestselling Author of Contagious, Mr. Jonah Berger followed with an intriguing session on word-of-mouth and viral marketing. Berger reinforced the idea that virality is not luck - its a science, discussing why some things go viral, what is likely to drive word of mouth and why some people buzz about some products more than others.
"Don't just create a story, create a Trojan Horse story that carries your brand along with it." @j1berger #theartof
Top marketing executives from Microsoft, Adobe and Mediative joined our host on stage for our Executive Panel. Executives included, Loni Stark: Director of Product & Industry Marketing with Adobe Systems Incorporated, Jean-Philippe Gauthier: COO & President of Mediative, Cheri Chevalier: CMO of Microsoft Canada, together they shared the challenges they are currently facing and how to best navigate the changing marketing landscape.
We're back with #TheArtOf Exec Panel! Here today: @JPGauthier (@Mediative) @LoniStark (@Adobe) & @AvidMarketer (@MicrosoftCanada)
Scooter Braun, celebrated talent manager of Justin Bieber, PSY and Carly Rae Jepsen, followed our Executive Panel with a one-on-one interview discussing the brand of Justin Bieber and how the international sensation manages his relationship with his fans.
Thanks to everyone at @TheArtOf Marketing here in Vancouver for having me. It was alot of fun. #DreamBig
Braun, reinforced the theme of the day - success isn't luck, it takes effort and constant innovation to drive any project forward.
"No project goes well just because of research. It goes well because you put your blood sweat and tears into it." @scooterbraun #TheArtOf
Tom Fishburne, Founder and CEO of Marketoon Studios, was next on stage with a talk on marketing worth sharing, discussing why technology is a means to an end for marketers, why its not about the brand and why one size marketing does not fit all.
"Branding is a team sport. If everyone isn't empowered, it is a missed opportunity" @tomfishburne 100% agree! #TheArtOf
New York Times Bestselling author, John Gerzema was next with his topic on Social, Local, Mobile, Global: The Technology Revolution Remaking Consumerism and Commerce - sharing lessons on how and why we as a society are moving to mindful consumption and which opportunities exist to differentiate your brand, product or service.
"The skills you have that get the top job, are not the skills you'll need to keep it" @johngerzema #TheArtOf
Arianna Huffington, President of The Huffington Post Media Group was our final speaker of the day with a talk on how social media has revolutionized the communications landscape.
On my way to @TheArtOf Marketing conference in Vancouver to talk about how social media has revolutionized the communications landscape
Huffington concluded the day with a final lesson:
"Try to forgive yourself at the end of everyday." @AriannaHuff #TheArtOf
The Art of Marketing was a tremendous success - be sure to view the photos from our event on Facebook:
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