Articles

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict”...

As a parent, this is the question that we most fantasize about. As an adult, this is the question that we often reflect on when work gets tedious or we’re...

Recently, I was asked to present my ideas on how salespeople can best compete in today’s sales environment. A great deal about selling has changed over the last few years, but mostly...

Facebook recently wrapped up a promotion tour designed to lure U.S. publishers to deliver their news feeds to Facebook. Since Facebook’s 1.4 billion...

Whatever you are selling, regardless of whether you are a big corporation or a small to medium sized business, and regardless of whether you are...

CURVED LINE THINKING The rise of the start-up and start-up culture is changing the way business thinks about planning, and about the straight lines of business plans. Steve...

Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises...

There is a common misconception about great ideas, whether it be new products or new pitches. Often when presenting the new idea to the world...

Institute a Scorecard Be transparent and routinely self-assess your team. Every quarter, we analyze how we’re doing on a detailed scorecard and...

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel...

The most important step in creating a habit is the first step. All those old sayings are really true. Well begun is half done. Don’t get it perfect, get it going...

What does it take to be a great leader? It’s a question I get asked often, along with, “What’s it really like to work with all those men?” Younger women...