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Why? Why? Why? Why? Why?
We started the day saying that “Organizations don’t change. People do.” Then we set out to listen in on a wide of array of wonderful things we could do to change in the right way. As much as it’s about us, it’s really about our habits. Many of us are so busy counting that we forget to be counted on.
Who cares if the rest of the world calls you an idiot? Be your true self. Urgency trumps smart anyhow. Qualitative excellence can’t be hacked. You just have to generate something to talk about. You have to create transformation. You have to change the world! Just remember.. real wealth can’t be counted.
You have to do it with your right brain, with your left brain, with IT, with management, and… gasp…with sales. Just pick up the phone and talk to people. Inspire advocates. Do more. Be more. You can start anywhere but you might want to start with culture. From there? Well, that’s easy.
Start from the heart.
Be weird.
Be a one-percenter.
Protect the daisy.
Be a “Brand Whisperer”.
Reshape the mainstream by embracing the mess.
Win on product and connect with values.
Inspire loyalty.
Win from emotional experiences.
Ask why? Why? Why? Why? Why?
Improvise.
Be conscientious.
Be creative.
Be disagreeable.
Be an artist.
Be a receptionist.
Embrace your inner MacGyver.
Make sure your rewards are actually rewarding.
Don’t eat the marshmallow.
Be nutty for tacos. Or meatball sandwiches.
Guts to the skin. Skin to the world.
And if all that doesn’t work out, just say “My name’s not bitch. It’s Vicky.”
image courtesy of VideoTron
Pretty cool space for #theArtof marketing event in Montreal this morning! Great day ahead :)
"Lets face it, weird people change the world" Eric Ryan #method #TheArtOf pic.twitter.com/hsve6O13PB
"Embrace your inner #MacGuyver" @methodguy - Hear hear! Where's the duct tape? #TheArtOf
Ego is not welcome @method_inc #TheArtOf
Ok @methodguy you are freakin awesome. Keeping weirdness and humility at the core of your company. Awesome. #theartof
I am thrilled to be hearing Charles Duhigg speak. Huge fan of The Power of Habits #TheArtOf #Marketing pic.twitter.com/G7CuA5nHx9
Studies show that people who exercise in the morning use their credit cards 1/4 less per day. @cduhigg #caamp2014 #TheArtOf
Fascinating talk about the science of habits by @cduhigg at #TheArtOf Marketing with @segalcentre
#TheArtOf #Selfie with @cduhigg author of The Power of Habit! pic.twitter.com/v87VmxozNf
Malcolm Gladwell: a blink in a few minutes! Can not wait! #TheArtOf
One of the most recognisable silhouettes in contemporary thinking in real life! @Gladwell takes the stage #TheArtOf pic.twitter.com/De4fJfSxcX
Transformation is about habits of mind, more than using skills, resources or technology. @InsideGladwell #TheArtOf
Malcolm Gladwell is his own content. #noslides #killPPT #awesome #TheArtOf
Only person who can tell an interesting story about shipping containers = @Gladwell #theartof
"B2B marketers have to wow their customers just as B2C marketers do." -@darbysieben #TheArtOf pic.twitter.com/mUXPHqXPST
Exec panel on marketing today: We have the data, but there's a huge shortage of people who know what to do with the data #TheArtOf
Executive panel at #TheArtOf #Marketing agrees that analytic and insight skills are critical and in short supply in marketing
@avidmarketer it's inspiring to see a powerful woman in the world of marketing! #TheArtOf
The #Marketing Executive Panel now on at #TheArtof : #Microsoft #Aimia and #Mediative #CMO's ...great insight!!! pic.twitter.com/hfNmowe0Ip
@rontite is doing a wicked job as mc today! Funny, and he runs a lot. #Dedication #TheArtOf #runronrun
.@jackiehuba up now at #TheArtOf #marketing talking @ladygaga pic.twitter.com/rg2hwuqHYw
5X cheaper to keep a customer than to get a new one. WHY do we have to repeat it? Because we always forget this truth. #TheArtOf
YEAH!!! @jackiehuba wakes up #TheArtOf crowd with a little @ladygaga #JustDance ♡
1% are your most influential customers - these are your advocates! - @jackiehuba #monsterloyalty #TheArtOf #marketing pic.twitter.com/mvHPrWBKTd
@marcecko on stage now at #TheArtof ....#Unlabel 5 prescriptions for #Authenticity #CMO pic.twitter.com/zwoYd0IEaC
Inspiring quote of the day at #TheArtOf today from @marcecko: "Never lose your edges simply to fit in". Time to get sharp again.
Just listening speakers all day long and feeling goooood about it! Thank to #TheArtOf marketing
Thanks @TheArtOf for a fantastic #TheArtOf #marketing conference in Mtl today!!!! Our @GeniusSolutions mktg team is glad we could attend!!
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